Summarized Case Study

The Challenge

Comics have a long tradition in print, but the digital experience hadn’t caught up. The big questions were:

• How do we translate the joy of reading comics into a digital-first experience?

• For classic comics (such as Garfield and Calvin and Hobbes), how do we maintain the artist’s intentions for the original artwork while also updating it for easier digestion and accessibility?

• How do we make browsing and discovery feel seamless across desktop, tablet, and mobile?

• How do we encourage subscriptions while keeping the reading experience fun and accessible?

Goals

• Explore new design directions that could modernize the brand.

• Concept responsive layouts that improved the comic reading experience.

• Mock up early ideas for a subscription flow that felt inviting and easy.

My Approach

• Researched competitive platforms and user feedback to spot opportunities for improvement.

• Sketched and wireframed different concepts for reading, browsing, and discovering comics.

• Collaborated with internal teams to pitch visual directions that balanced nostalgia with modern design trends.

The Concept

• A fresh, updated visual style with cleaner layouts and typography.

• Early explorations of a responsive comic reader that worked across devices.

• Initial ideas for a clearer subscription journey that highlighted benefits without interrupting the reading flow.

Impact

While my role was limited to the concept phase, the explorations I created helped set the foundation for the redesign. They gave the team options to build on and a clear visual direction for how GoComics could evolve.

What I Learned

Even in the concept stage, I learned how important it is to balance tradition with innovation — keeping the nostalgic feel of comics while making the digital experience engaging and clear for new readers.